A Software-Driven Approach to Model, Simulate and Optimize Service-Oriented Value Creation

Service-oriented value creation requires coordinated decisions across partners, resources, activities, and value appropriation. To support these decisions, we develop a model-driven, software-supported approach for configuring service value networks. At its core is a metamodel derived from analytic metatheory based on literature and expert workshops. The metamodel is implemented in a modeling software tool that integrates relevant service-oriented, value creation elements and their relationships into one single data model. The approach supports comparison of partner constellations, alignment of supply and demand, and evaluation of implications across the network. It enables firms to represent their value network, assess properties, simulate value distribution and optimize feasible configurations. The metamodel and the software tool have been evaluated in mobility, construction and additive manufacturing domain. Early results indicate that it is particularly effective in the systematic identification and analysis of interdependent action areas, the design of feasible business models, and the development of implementation strategies and funding opportunities in collaboration with relevant stakeholders.