Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends

New perspectives in organizational communication 2026 Book chapter

View at publisher
Authors: Liangfei Qiu
DOI: 10.1007/978-3-032-14713-4_2
Cited by: 0
References: 17

Fields of Study & Subjects

Digital Marketing and Social Media Digital Innovation in Industries Customer churn and segmentation

Publication details

Journal / source
New perspectives in organizational communication
Pages
11–47
Publication date
1 January 2026
Language
EN
Document type
Book chapter