The Hidden Game: How Corporate Social Media Shapes Product Marketing

New perspectives in organizational communication 2026 Book chapter

View at publisher

Authors: Liangfei Qiu

DOI: 10.1007/978-3-032-14713-4_4

Cited by: 0

References: 42

Fields of Study & Subjects

Innovation Sustainability Human-Machine Systems Misinformation and Its Impacts Digital Marketing and Social Media

References 42