Under the Influence: How Corporate Social Media Secretly Shapes Customer Relationships

New perspectives in organizational communication 2026 Book chapter

View at publisher
Authors: Liangfei Qiu
DOI: 10.1007/978-3-032-14713-4_8
Cited by: 0
References: 9

Fields of Study & Subjects

AI in Service Interactions Public Relations and Crisis Communication Misinformation and Its Impacts

Publication details

Journal / source
New perspectives in organizational communication
Pages
195–215
Publication date
1 January 2026
Language
EN
Document type
Book chapter