The Role of Pay Later in Shaping Impulsive Buying and Loyalty on E-Marketplace Platforms

Lecture notes in networks and systems 2026 Book chapter

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Authors: Dio Ricky Hutapea, Yuan Stefanus Tampubolon, Erwin Halim
DOI: 10.1007/978-3-032-14750-9_17
Cited by: 1
References: 18

Fields of Study & Subjects

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence

Publication details

Journal / source
Lecture notes in networks and systems
Publisher
Springer Nature Switzerland
Pages
210–225
Publication date
1 January 2026
Language
EN
Document type
Book chapter