Young People and the European Film Industry: The Governance of “Near Misses”

Abstract The European Union (EU) widely recognises the film sector as a pillar of the creative industries, actively contributing to European markets and to shaping European identities (EC, 2013). Despite the Commission’s acknowledgment of film as a significant driver for cultural diversity, economic advancement and sociopolitical cohesion, historically, there has been a glaring oversight regarding the involvement of young people in its policy endeavours regarding the future of film. While efforts have been made to tackle global and domestic challenges, such as international competition and limited distribution, there has been a notable lack of learning about and focusing on engaging and empowering young people in the sector. This oversight can be seen as perpetuating a gap that undermines a critical aspect of promoting industry competitiveness, expansion, as well as nurturing diversity through youth innovation and creativity. This chapter explores the ways in which and the extent to which the role of youth has been a consideration in the European film industry (EFI) and the EU over the past quarter-century. Recognising youth as an underserved (and under-researched) group, we note that it is historically and predominantly viewed as audiences and consumers. This study identifies moments where young people have been a specific focus not merely as (passive) audiences, but also as active agents holding the possibility and potential of growth for the future EFI. The chapter lastly highlights the gaps, the ‘near misses’, of thinking about and providing for young citizens as future film creators and sector and policy leaders.