Probabilistic Clustering for Customer Segmentation: A Comparative Study of K-Means and Gaussian Mixture Models in Churn Analytics

Lecture notes in networks and systems 2026

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Authors: Hemapriya Ramesh, K. Abirami

DOI: 10.1007/978-3-032-15410-1_19

Cited by: 0

References: 5

Fields of Study & Subjects

Customer churn and segmentation Data Mining and Machine Learning Applications Customer Service Quality and Loyalty

References 5