Using Analytics and Big Data to Improve Marketing Strategies in E-Commerce

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Hassan Ali Al-Ababneh, Salem A. S. Alrhaimi, Hossam Fayez, Jafar Ababneh, Ibrahim Alkhaldy, Suleiman Ibrahim Mohammad, Asokan Vasudevan
DOI: 10.1007/978-3-032-15739-3_104
Cited by: 1
References: 31

Fields of Study & Subjects

COVID-19 Geopolitics Technology Migration Big Data and Business Intelligence Economic and Technological Systems Analysis

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
1411–1424
Publication date
1 January 2026
Language
EN
Document type
Book chapter