The Impact of User-Generated Content on Audience Engagement: Evidence from TikTok
Fields of Study & Subjects
Digital Marketing and Social Media
Digital Media and Philosophy
Impact of Technology on Adolescents
Publication details
- Journal / source
- Smart innovation, systems and technologies
- Publisher
- Springer Nature Switzerland
- Pages
- 513–529
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Book chapter