The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding

Contributions to management science 2026 Book chapter

View at publisher
Authors: Ayantunji Gbadamosi, Kareem Folohunso Sani, Rula M. Al Abdulrazak, Suha Salem
DOI: 10.1007/978-3-032-16348-6_2
Cited by: 1
References: 133

Fields of Study & Subjects

Service and Product Innovation Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Publication details

Journal / source
Contributions to management science
Publisher
Springer Nature Switzerland
Pages
7–44
Publication date
1 January 2026
Language
EN
Document type
Book chapter