Impact of Artificial Intelligence on Brand Equity: Primary Schools of Thought and Future Research Directions

IFIP advances in information and communication technology 2026

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Authors: Truong Thi Hue, Khanh Linh Nguyen, Huong-Linh Le
DOI: 10.1007/978-3-032-16779-8_22
Cited by: 1
References: 84

Fields of Study & Subjects

AI in Service Interactions Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Publication details

Journal / source
IFIP advances in information and communication technology
Publisher
Springer Nature Switzerland
Pages
364–384
Publication date
1 January 2026
Language
EN