From Measurement to Prediction: Supervised Topic Modelling and Ex-Ante Forecasting of Behavioral Customer Engagement
Fields of Study & Subjects
Customer churn and segmentation
Digital Marketing and Social Media
Sentiment Analysis and Opinion Mining
Publication details
- Journal / source
- Lecture notes in operations research
- Publisher
- Springer Nature Switzerland
- Pages
- 315–329
- Publication date
- 1 January 2026
- Language
- EN