From Measurement to Prediction: Supervised Topic Modelling and Ex-Ante Forecasting of Behavioral Customer Engagement

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Authors: Siwei Xiao
Cited by: 1
References: 23

Fields of Study & Subjects

Customer churn and segmentation Digital Marketing and Social Media Sentiment Analysis and Opinion Mining

Publication details

Journal / source
Lecture notes in operations research
Publisher
Springer Nature Switzerland
Pages
315–329
Publication date
1 January 2026
Language
EN