Optimising Digital Advertising Using Generative AI: A Design Science Approach to Keyword Generation and Decision Support

Lecture notes in operations research 2026

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Authors: Syed Farhan, Colin Fu

DOI: 10.1007/978-3-032-23493-3_21

Cited by: 1

References: 54

Fields of Study & Subjects

Advanced Text Analysis Techniques AI in Service Interactions Persona Design and Applications

References 54