Contemporary Marketing Practices in Africa, Volume 1

Palgrave studies of marketing in emerging economies 2026 Book

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Authors: Ayantunji Gbadamosi, Charles Blankson, Simon P. Sigué
DOI: 10.1007/978-3-032-27126-6
Cited by: 1

Fields of Study & Subjects

Innovation and Socioeconomic Development African cultural and philosophical studies Global and Cross-Cultural Management

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Publisher
Springer Nature Switzerland
Publication date
1 January 2026
Language
EN
Document type
Book