Kundenzentrierte Vermarktungsstrategien für industrielle Produkte und Services

2026 Book chapter

View at publisher
Authors: Christian Braun
DOI: 10.1007/978-3-658-41730-7_3
Cited by: 0
References: 6

Fields of Study & Subjects

Corporate Governance and Management Digital Innovation in Industries Customer churn and segmentation

Publication details

Pages
59–84
Publication date
1 January 2026
Language
DE
Document type
Book chapter