Wizard of Oz Vehicles
Abstract
In 1900, Lyman Frank Baum published his narrative entitled “The Wonderful Wizard of Oz” [4], which after more than 120 years is not only world-famous as a literary classic, but also serves as the eponym for the research method presented in this chapter. In the story, the character “The Wizard of OzWizard of Oz” uses illusions and effects to feign his supposed magic skills to the protagonists in order to visibly impress them.
Fields of Study & Subjects
Data Visualization and Analytics
Business Strategies and Management Research
Computational and Text Analysis Methods
Publication details
- Journal / source
- Springer eBooks
- Pages
- 151–163
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Book chapter