Avatare des Vertrauens? Eine Studie zur Wahrnehmung der Glaubwürdigkeit virtueller Influencer – aus der Perspektive der Generation Z in Deutschland

Springer eBooks 2026 Book chapter

View at publisher
Authors: Yasmin Merz, Ulrich Föhl, Sarah Regelmann
DOI: 10.1007/978-3-658-46399-1_69-1
Cited by: 0
References: 23

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Springer eBooks
Pages
1–15
Publication date
1 January 2026
Language
DE
Document type
Book chapter