Blockchainbasiertes Walletmarketing – Chancen und Implikationen durch zielgruppenspezifische Ansprache

Springer eBooks 2026 Book chapter

View at publisher
Authors: Valeria Sparla
DOI: 10.1007/978-3-658-46399-1_90-1
Cited by: 0
References: 17

Fields of Study & Subjects

Blockchain Technology Applications and Security Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
Springer eBooks
Pages
1–17
Publication date
1 January 2026
Language
DE
Document type
Book chapter