User-Generated-Content und Co-Creation als Chance zur Kundenbindung für KMU

Springer eBooks 2026 Book chapter

View at publisher
Authors: Manuela Rohde-Grimm
DOI: 10.1007/978-3-658-46709-8_11-1
Cited by: 0
References: 8

Fields of Study & Subjects

Digital Marketing and Social Media Service and Product Innovation SMEs Development and Digital Marketing

Publication details

Journal / source
Springer eBooks
Pages
1–12
Publication date
1 January 2026
Language
DE
Document type
Book chapter