Der effektive Einsatz von Influencer-Marketing im kulturellen Kontext: eine explorative Studie anhand der Beispielländer Japan und Deutschland

2026 Book chapter

View at publisher
Authors: Cristina Sees, Bibiana Grassinger
DOI: 10.1007/978-3-658-46709-8_24-1
Cited by: 0
References: 9

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Public Relations and Crisis Communication Corporate Identity and Reputation

Publication details

Pages
1–17
Publication date
1 January 2026
Language
DE
Document type
Book chapter