Innovative Zielgruppenkonzeptionen mit dem Persona-Prinzip

Springer eBooks 2026 Book chapter

View at publisher
Authors: Stefan Rippler, Branko Woischwill
DOI: 10.1007/978-3-658-46709-8_42-1
Cited by: 0
References: 13

Fields of Study & Subjects

Persona Design and Applications Marketing and Advertising Strategies Digital Marketing and Social Media

Publication details

Journal / source
Springer eBooks
Pages
1–150
Publication date
1 January 2026
Language
DE
Document type
Book chapter