Einsatz von generativer künstlicher Intelligenz im B2B-Marketing

2026 Book chapter

View at publisher
Authors: Oliver Zilcher, Matthias Hohlbach
DOI: 10.1007/978-3-658-46709-8_65-1
Cited by: 0
References: 13

Fields of Study & Subjects

Digital Innovation in Industries AI in Service Interactions Corporate Management and Leadership

Publication details

Pages
1–20
Publication date
1 January 2026
Language
DE
Document type
Book chapter