Beeinflussung der Markenwahrnehmung durch Community Management auf TikTok

Springer eBooks 2026 Book chapter

View at publisher
Authors: Jan-Paul Lüdtke, Linda Siefke
DOI: 10.1007/978-3-658-46709-8_7-1
Cited by: 0
References: 8

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

Publication details

Journal / source
Springer eBooks
Pages
1–14
Publication date
1 January 2026
Language
DE
Document type
Book chapter