Hybride Markenerlebnisse im Experience Management

Springer eBooks 2026 Book chapter

View at publisher
Authors: Olga Spomer
DOI: 10.1007/978-3-658-46709-8_87-1
Cited by: 0
References: 14

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Publication details

Journal / source
Springer eBooks
Pages
1–1110
Publication date
1 January 2026
Language
DE
Document type
Book chapter