Product Diffusion & Growth

Springer eBooks 2026 Book chapter

View at publisher
Authors: Lutz Göcke, Michael Schultheiß
DOI: 10.1007/978-3-658-49110-9_8
Cited by: 0
References: 38

Fields of Study & Subjects

Business Strategies and Innovation Digital Platforms and Economics Digital Marketing and Social Media

Publication details

Journal / source
Springer eBooks
Pages
449–518
Publication date
1 January 2026
Language
DE
Document type
Book chapter