Produktemotionen

2026 Book chapter

View at publisher
Authors: Gerd Plange
DOI: 10.1007/978-3-658-49767-5_7
Cited by: 0
References: 1

Fields of Study & Subjects

Color perception and design Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Publication details

Pages
111–123
Publication date
1 January 2026
Language
DE
Document type
Book chapter