Brands in Times of Constant Change

2026 Book

View at publisher
Authors: Daniel Neye, Joachim Bongard
DOI: 10.1007/978-3-658-49899-3
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Business Strategies and Innovation

Publication details

Publication date
1 January 2026
Language
EN
Document type
Book