The World in a Permanent State of Crisis: The Omnicrisis and Its Consequences for Brand Management

2026 Book chapter

View at publisher
Authors: Daniel Neye, Joachim Bongard
DOI: 10.1007/978-3-658-49899-3_1
Cited by: 0
References: 1

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Innovation Diffusion and Forecasting Innovation Sustainability Human-Machine Systems

Publication details

Pages
3–9
Publication date
1 January 2026
Language
EN
Document type
Book chapter