Future Proof from the Outside: How Politics, Society and Ecology Shape Brand Futures

2026 Book chapter

View at publisher
Authors: Daniel Neye, Joachim Bongard
DOI: 10.1007/978-3-658-49899-3_10
Cited by: 0
References: 2

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business Innovation Sustainability Human-Machine Systems

Publication details

Pages
143–156
Publication date
1 January 2026
Language
EN
Document type
Book chapter