Agile Branding: Flexible Brand Management as a Response to an Uncertain Future

2026 Book chapter

View at publisher

Authors: Daniel Neye, Joachim Bongard

DOI: 10.1007/978-3-658-49899-3_2

Cited by: 0

References: 4

Fields of Study & Subjects

Digital Innovation in Industries Innovation Sustainability Human-Machine Systems Consumer Behavior in Brand Consumption and Identification

References 4