Past–Present–Future: A Holistic Perspective for Brand Development

2026 Book chapter

View at publisher
Authors: Daniel Neye, Joachim Bongard
DOI: 10.1007/978-3-658-49899-3_3
Cited by: 0
References: 1

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Digital Innovation in Industries Corporate Identity and Reputation

Publication details

Pages
29–38
Publication date
1 January 2026
Language
EN
Document type
Book chapter