Relevance and Resonance: How Brands Absorb and Amplify Change

2026 Book chapter

View at publisher

Authors: Daniel Neye, Joachim Bongard

DOI: 10.1007/978-3-658-49899-3_5

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Digital Innovation in Industries Corporate Identity and Reputation