Between Impact and Value Shift: Brand Development in an Era of Responsibility

2026 Book chapter

View at publisher
Authors: Daniel Neye, Joachim Bongard
DOI: 10.1007/978-3-658-49899-3_6
Cited by: 0
References: 9

Fields of Study & Subjects

Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business

Publication details

Pages
65–83
Publication date
1 January 2026
Language
EN
Document type
Book chapter