Between Profit and Politics—Brands Beyond Business

2026 Book chapter

View at publisher

Authors: Daniel Neye, Joachim Bongard

DOI: 10.1007/978-3-658-49899-3_7

Cited by: 0

References: 9

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer behavior in food and health Corporate Identity and Reputation

References 9