Humans and Machines: Rethinking Brand Management in the Age of Artificial Intelligence

2026 Book chapter

View at publisher
Authors: Daniel Neye, Joachim Bongard
DOI: 10.1007/978-3-658-49899-3_8
Cited by: 0
References: 24

Fields of Study & Subjects

Digital Innovation in Industries Innovation Sustainability Human-Machine Systems Corporate Management and Leadership

Publication details

Pages
103–120
Publication date
1 January 2026
Language
EN
Document type
Book chapter