Future Proof from the Inside: How Purpose, Vision and Mission Drive Brands Forward

2026 Book chapter

View at publisher

Authors: Daniel Neye, Joachim Bongard

DOI: 10.1007/978-3-658-49899-3_9

Cited by: 0

References: 12

Fields of Study & Subjects

Organizational Strategy and Culture Consumer Behavior in Brand Consumption and Identification Organizational Leadership and Management Strategies

References 12