Werbeartikel – Ein unterschätztes Marketinginstrument

2026 Book chapter

View at publisher
Authors: Andreas Mann, Greta Sofie Möller, Ann-Catrin Pristl
DOI: 10.1007/978-3-658-50129-7_1
Cited by: 0

Fields of Study & Subjects

Digital Innovation in Industries Digital Marketing and Social Media Corporate Governance and Management

Publication details

Pages
1–53
Publication date
1 January 2026
Language
DE
Document type
Book chapter