Studie zur Akzeptanz von Werbeartikeln bei jungen Konsumenten (Generation Z) in Deutschland

2026 Book chapter

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Authors: Andreas Mann, Greta Sofie Möller, Ann-Catrin Pristl

DOI: 10.1007/978-3-658-50129-7_3

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Innovation in Industries