Management des Werbeartikel-Einsatzes

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Authors: Andreas Mann, Greta Sofie Möller, Ann-Catrin Pristl
Cited by: 0

Fields of Study & Subjects

Digital Innovation in Industries Consumer Behavior in Brand Consumption and Identification Corporate Governance and Management

Publication details

Pages
113–135
Publication date
1 January 2026
Language
DE
Document type
Book chapter