Fazit: Erfolgsfaktoren des Werbeartikel-Einsatzes

Springer eBooks 2026 Book chapter

View at publisher
Authors: Andreas Mann, Greta Sofie Möller, Ann-Catrin Pristl
DOI: 10.1007/978-3-658-50129-7_6
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Springer eBooks
Pages
155–157
Publication date
1 January 2026
Language
DE
Document type
Book chapter