Marketingmix im digitalen Wandel

Springer eBooks 2026 Book chapter

View at publisher
Authors: Doris Gutting
DOI: 10.1007/978-3-658-50143-3_3
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Digital Innovation in Industries

Publication details

Journal / source
Springer eBooks
Pages
39–65
Publication date
1 January 2026
Language
DE
Document type
Book chapter