Internationales und interkulturelles Marketing, Standardisierung und Differenzierung

Springer eBooks 2026 Book chapter

View at publisher
Authors: Doris Gutting
DOI: 10.1007/978-3-658-50143-3_6
Cited by: 0

Fields of Study & Subjects

International Business and FDI Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

Publication details

Journal / source
Springer eBooks
Pages
117–139
Publication date
1 January 2026
Language
DE
Document type
Book chapter