Instrumente, Erfolgsfaktoren und Ziele des Online-Marketings

Studienwissen kompakt 2026 Book chapter

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Authors: Ralf Thomas Kreutzer, Sonja Klose
DOI: 10.1007/978-3-658-50145-7_1
Cited by: 0
References: 18

Fields of Study & Subjects

Digital Innovation in Industries Corporate Governance and Management Consumer Retail Behavior Studies

Publication details

Journal / source
Studienwissen kompakt
Pages
1–43
Publication date
1 January 2026
Language
DE
Document type
Book chapter