Konzeption des Online-Marketing-Einsatzes

Studienwissen kompakt 2026 Book chapter

View at publisher
Authors: Ralf Thomas Kreutzer, Sonja Klose
DOI: 10.1007/978-3-658-50145-7_2
Cited by: 0
References: 14

Fields of Study & Subjects

Digital Innovation in Industries Consumer Retail Behavior Studies Corporate Governance and Management

Publication details

Journal / source
Studienwissen kompakt
Pages
45–72
Publication date
1 January 2026
Language
DE
Document type
Book chapter