Two-Step Flow of Communication Model: The People’s Choice. How the Voter Makes Up His Mind in a Presidential Campaign – by Paul Felix Lazarsfeld, Bernard Berelson & Hazel Gaudet (1944)

Key works: Theories in communication studies 2026 Book chapter

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Authors: Michael Schenk

DOI: 10.1007/978-3-658-50422-9_1

Cited by: 1

References: 18

Fields of Study & Subjects

Electoral Systems and Political Participation Rhetoric and Communication Studies Gender Politics and Representation

References 18