Eine theoretische Klarstellung: Markensoziologie ist nicht Religious Branding

Springer eBooks 2026 Book chapter

View at publisher
Authors: Oliver Carlo Errichiello
DOI: 10.1007/978-3-658-50500-4_1
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Organizational Strategy and Culture

Publication details

Journal / source
Springer eBooks
Pages
1–6
Publication date
1 January 2026
Language
DE
Document type
Book chapter