Die Psychologie der Markenwahrgebung: Von konkreten Erfahrungen zu abstrakten Urteilen

Springer eBooks 2026 Book chapter

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Authors: Oliver Carlo Errichiello

DOI: 10.1007/978-3-658-50500-4_9

Cited by: 0

Fields of Study & Subjects

Organizational Strategy and Culture Marketing and Advertising Strategies Contemporary Christian Leadership and Education