Kundenpsychologie, Kaufentscheidungen verstehen

Springer eBooks 2026 Book chapter

View at publisher
Authors: Holger Mandel
DOI: 10.1007/978-3-658-50627-8_6
Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics Consumer Retail Behavior Studies

Publication details

Journal / source
Springer eBooks
Pages
69–83
Publication date
1 January 2026
Language
DE
Document type
Book chapter