Integrating Marketing Analytics Approaches into B2B Lead Management

BesMasters 2026 Book

View at publisher
Authors: Laura Hannemann
DOI: 10.1007/978-3-658-50959-0
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Big Data and Business Intelligence

Publication details

Journal / source
BesMasters
Publication date
1 January 2026
Language
EN
Document type
Book