Reife (Later Stage)

Springer eBooks 2026 Book chapter

View at publisher
Authors: Eva Friese, Markus Mayr
DOI: 10.1007/978-3-662-72561-0_6
Cited by: 0
References: 1

Fields of Study & Subjects

Public Relations and Crisis Communication Corporate Identity and Reputation Marketing and Advertising Strategies

Publication details

Journal / source
Springer eBooks
Pages
107–127
Publication date
1 January 2026
Language
DE
Document type
Book chapter